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Director, DSM & Renewable Strategy and Planning, Xcel Energy
Deb has been with Xcel Energy for 30 years involved in DSM (energy efficiency and demand response) through Product Management, Market Research and Regulatory Management. She is currently responsible for overall DSM and customer sited renewable strategy as well as product development in Minnesota, Colorado, North Dakota, Texas and New Mexico.
From 1979 to 1991 she provided market research support to Northern States Power. She became the manager of Residential Marketing in 1992 implementing programs such as Saver’s Switch, Appliance Rebates, Appliance Recycling and Lighting. In 1998 she transitioned to Manager, Energy Management where she was responsible for strategic market planning for business products as well as DSM regulatory strategy and filings. Since the merger that created Xcel Energy in August of 2000, she has been managing energy efficiency and demand response efforts at Xcel Energy.
Deb received her BS degree in Business Administration from Bemidji State University and her MBA degree from the University of St. Thomas.
